Generate leads through the most relevant channels and increase conversion rates.
Improve customer experience and overall business metrics through proper measurement and quick iteration.
Scale and improve processes by implementing the best CRM and marketing automation technology.
Implement the right SEO, SEM, content marketing, email marketing, social media & PPC tactics.
I’m obsessed with customer experience. I built my first website and online community when I first discovered the web in 1995. I’ve had a continuous passion for technology and digital marketing since.
Combining my ambition, experiences and expertise in growing SaaS startups, I help companies creatively fill their pipeline, improve conversions and increase customer satisfaction.
Micro-moments frame so many aspects of marketing strategy and tactics. Consumers are mainly going to discover or engage with your brand when they either: Want to know Want to do Want to go Want to buy These moments, mindsets – whatever you […]
Working in startups has enabled me to constantly test different tactics and new software, so I thought I’d give some insight into my preferred “tool belt”. A Tool for Almost Every Need With all the funding going into software companies and the accessibility […]
The term Growth Hacker has irked me for years. It stems from the fact I see a hack as a shortcut, workaround or a short-term tactic. It has also lead to some people including coding in their definition of Growth […]
Buying Personas I covered the subject of personas in my post on Technolizer, so today I’ll give some examples of what a set of these can look like across the various stages of the B2B buying journey. We’ll use a company […]